Brand · Storytelling · Content · Campaigns
Brand Strategist & Award-Winning Storyteller
I'm a senior marketing leader for mission-driven and impact-focused organizations, translating complex corporate and product messaging into authentic narratives and creative content that drive pipeline.
Currently, I'm Director of Brand & Storytelling at Guild where I scaled a brand storytelling and advocacy function, sat on the core team behind an enterprise-wide brand transformation, and created content and campaigns that drove a 20pt lift in brand awareness year-over-year.
What I do
Brand Strategy
Defining and developing a unique brand identity that stands apart in the market. Establishing positioning, architecture, governance, and enablement.
Storytelling & Video
Hands-on producing and directing paired with strategic storytelling and deep experience creating editorial and video content that cuts through noise and connects with audiences.
Content & Advocacy
Bringing editorial rigor and streamlined processes to build a credible content engine that leverages customer testimonials, executive voices, and external thought-leaders.
Integrated Campaigns
Leading from concept through launch to establish precise audience targeting, thoughtful channel strategy, and award-winning creative content across paid, owned and earned.
Selected work
All campaigns →
WTH is Guild?
Multi-channel activation to launch Guild's partnership with Team USA ahead of the Paris Olympic & Paralympic Games.
Read the case studySee Yourself Rise
An enterprise-wide rebrand that strategically positioned Guild for growth with a refreshed brand identity, voice, look and feel.
Read the case studyVideo Content
Developed, produced, and directed video content in a range of formats and brands including TODAY Show, DC Comics, and MasterChef.
See the library
Opportunity Employers
Co-branded campaign positioning Guild as the ingredient brand that makes Chipotle, Target, and Tyson Foods employers-of-choice.
Read the case study